Emily in Little Paris
Emily in Paris took over the streets of Little Paris in NYC, to gain excitement for the new season. Inspired by Emily we created mini markets filled with giveaways and decked in chic Emily approved holiday decor. The market was live for 3 days and included a custom crepe truck, flower stand, partnerships with Catbird, Coucou and Maman.
Led the visual direction including graphics and styling. Led install of all decor and on-site signage. Completed with Invisible North.
Netflix FYSEE 2019
For the third year at Raleigh Studios, Netflix set up an interactive experience within the 30,000 square foot studios, filled with a theater to seat 400 guests and an activation space featuring 50+ Netflix Original shows. Up to 400 attendees each night (over the course of 5 weeks) will visit the space for exclusive screenings, panels and Q&A sessions with top talent.
Concepted activation ideas for over 50+ shows, lead the art direction, design and install of all graphic and signage elements for the Netflix FYSEE 2019 experience. Completed with Magnetic.
Netflix FYSEE 2018
In it’s 2nd year, Netflix continued to reinvent Emmy campaigning at FYSEE 2018 with an engaging, interactive experience set at Raleigh Studios in Hollywood, CA. Distinguishing itself from the typical FYC events, Netflix hosted up to 400 attendees each night (over the course of 5 weeks with a total of 33 events), to a multi-stage experience where they were treated to exclusive screenings, panels and Q&A sessions with top industry talent, followed by an immersive installation showcasing Netflix’s most talked about titles.
Concepted activation ideas for over 50+ shows and lead the art direction, design and install of all graphic elements for the Netflix FYSEE experience. Completed with Magnetic.
Netflix 2018
Building on the momentum from FYSEE 2018, Netflix opened the doors of Raleigh Studios to consumers (via tickets through Eventbrite) June 15-17, with 10 90-minutes sessions throughout the weekend, with a total of 3,000 visitors. Giving a peek at how the Netflix algorithm works, consumers were encouraged to use their illustrated map and colored paths on the ground to discover, “Because You Watched X....” and leave excited to watch a title they may have never even heard of prior to attending!
Lead the art direction and design of all graphic direction and install of elements for the consumer events. Completed with Magnetic.
